Everyone knows what to expect from James Morrison. He’s the good guy that makes nice music your mum likes.
To help James launch his new album after a four-year break from the music industry, Island Records approached us to create a series of videos that reminded the public who he was and that also showed that James had a sense of humour.
We created a mockumentary about a day in the life of James as he dealt with the things that record labels now expected of their artists.
The trials, the tribulations and the constant search for a retweet.
Growth of James’ page during the two weeks videos were released
Reached of James’ Facebook audience. Engaged 64% more fans than the previous 2 weeks.
The first video on Facebook ‘James V Nelly Furtado’ had in less than 24hrs.
Now on 108k views and an organic reach of 380k.
The combined number of views of all videos in the series, which were posted natively on Facebook.
‘IT’S REALLY INTERESTING TO SEE A SERIES PLAY OUT ON FACEBOOK’
GLENN MILLER, HEAD OF ENTERTAINMENT PARTNERSHIPS, FACEBOOK